Acha is a brand new film house production company whose aim is the creation of films that embrace the fine arts and tell stories beautifully. For the creation of this brand, the concepts were: Elegance, Movement, Modernity, and Vibrance. A basic geometric figure composes the brand; it represents the technical part within the cinema and the video, the technology, the mechanics. This figure is segmented by lines that give it volume, give it a feeling of profusion and three-dimensionality, a metaphor of the figures (actors, landscapes, etc.) coming out of the screen, these lines are the movement of the video captured in a frame, a photo of the movement.