A NEW CITY FOR THE COLLEGE STUDENTS
The Cultural District is a Master Plan that includes the creation of a university district of 456 ha that benefits both the student community and the inhabitants of the region, a source of culture and employment. A small city within the city. The objective of this document was to adapt the technical language of the planning studies to a friendly and synthesized language that would show the government the benefits of the project and thus obtain the necessary resources for its realization.
The concept of graphic identity comes from the blueprints of the Master Plan, the modules that make up the city, unite the university with the city, and an abstraction of the development of an emblematic building, an auditorium in the form of a spiral.