THE LOCAL ROCK CATHEDRAL
One of the most important cultural emblems of the city, a cultural venue of more than 80 years and a seedbed of famous bands of the country, it gives rise to international events and a den of several generations of young music lovers, this is how Sala Roxy is remembered. After years of neglect, a master plan has been created that involves urban experts and the Portuguese architectural firm of João Mendes Ribeiro, with the idea of bringing this cultural center back to life and once again being one of the most important in México.
To make possible the regeneration of the building and the creation of a cultural corridor, this document served to condense the history and the ideals of Sala Roxy. Also, a business plan that shows the different ways to participate as an active partner and its benefits.